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The Only Beer in Japan Created Specifically for Fine Dining

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ROCOCO is the Only Beer in Japan Created Specifically for Fine Dining

Corporate Mission

Maison ROCOCO Corporation aims to create leading Japanese luxury brands. We elevate Japanese culture and Japan's reputation as a global luxury producer by serving affluent customers in major cities worldwide.

ROCOCO Mission

ROCOCO elevates the fine dining experience by making restaurants proud to serve beer and fine dining customers proud to order beer.

Why We Believe in Fine Dining

We believe meaningful relationships are key to happiness and health. Fine dining and special drinks facilitate connections between people, which is needed in today's increasingly digital and lonely society. ROCOCO aims to help your restaurant deliver these special moments.

How ROCOCO is Different

ROCOCO aims to be the most elegant beer in Japan. Our luxury beer elevates the fine dining experience by offering the storytelling, ceremony and memorability typically reserved for fine wines and champagnes. Everything from our recipe and label to our original ROCOCO Tokyo GLASS presentation serve to enhance the fine dining experience. We strictly prioritize quality and are not mass produced.

Our Promise to You

ROCOCO understands the importance of your restaurant's reputation. We will always keep ROCOCO exclusive to fine dining and will never sell in traditional retail. We seek to create a high quality luxury brand that is both timeless and modern. One that could last for well over 100 years.

You Can Trust ROCOCO

We offer a luxury experience and story that no other beer can offer in Japan. Your customers deserve the best.

A Message From Our Founder

Inspired by Onko Choshin — The Challenge That Became ROCOCO

I founded ROCOCO in 2018 to elevate Japan's fine dining experience, inspired by the principle of Onko Choshin—learning from the past to create something new.

I am proud to share that since our launch, through a close collaboration with chefs and sommeliers, ROCOCO has become Japan's first luxury beer, now served in all 47 prefectures and over 1,000 fine dining restaurants and luxury hotels and ryokan.

This journey is deeply personal. My grandfather was the president of a major Japanese trading company and my father led the Japan office of a global marketing firm. Their leadership shaped my path. At age 10, I was sent to boarding school in the U.S. without knowing English. For years, I lived among people who knew little of Japan. Even then, I saw how Japanese cuisine earned admiration from people around the world. It became a key source of identity and pride.

After returning home with a marketing degree, I remembered feeling uncertain about ordering beer in fine dining—worried it seemed inappropriate. I realized many others felt the same. That insight drove me to devote myself to contributing to fine dining by creating ROCOCO.

After all these years I remain committed to fine dining. I personally requested the removal of barcodes from our bottles—ROCOCO is not meant to be scanned at cash registers. Feel free to turn a bottle over and see for yourself.

I see fine dining professionals like you as cultural ambassadors of Japanese cuisine—our national treasure. As someone with deep pride in our country, I am honored to contribute, however humbly, to this extraordinary tradition.

I am always willing to learn from you and always willing to answer questions you may have, whether in person, on video calls or on the phone. My purpose during these calls is to greet you and to make sure you feel it is "safe and trustworthy" to do business with us. After all, everything in our business is built on trust.

I hope to meet you all in the near future.

Maison ROCOCO Corporation Founder & CEO, Yohay Wakabayashi

Our Fine Dining Advisors

Our Fine Dining Advisors Ensure ROCOCO Will Evolve
With the Industry in the Long Term

ROCOCO was Co-Created with Fine Dining Leaders in 2018. Our Board of Advisors, comprised of fine dining insiders, keeps us aligned with the evolving needs of the industry. Every facet of ROCOCO reinforces our singular focus on fine dining. We carefully selected fine dining insiders and leaders for our board to ensure that your restaurant's reputation is safe when you choose to serve ROCOCO.

Hidefumi Namba
Master Chef of "Sushi Namba"

Born in 1974 in Suginami, Tokyo. He began his career as a sushi chef at age 20, training at several renowned sushi restaurants before opening his own in Ogikubo in 2007. In 2011, he relocated to Asagaya, and in 2018 expanded to Tokyo Midtown Hibiya. He is highly acclaimed both in Japan and abroad for his meticulous technique of adjusting the temperature of the neta and shari for each piece, as well as his pursuit of delicate, refined flavors.

Nobuto Suehiro
Owner-Chef of "Maki Tori Shin Kobe" | "Suzuta Shiki" | "Azabu Muroi" | "Jigen Do" | "Nikushō Horikoshi" | "Atami"

Born in Tokyo in 1985. After graduating from high school, he pursued a career in culinary arts and opened Nikushō Horikoshi in 2015. Since then, he has launched a series of acclaimed restaurants and currently serves as the owner-chef of six establishments. He was profoundly inspired by the open-fire cuisine he encountered at the renowned Singaporean restaurant Burnt Ends, and upon returning to Japan, he established a new genre of wood-fire cooking. Known as a master of wood-fire grilling, his technique explores a dialogue between fire and ingredients, opening up new possibilities in modern Japanese cuisine.

Masaharu Hatayama
General Manager / Chef Sommelier, AZUR et MASA UEKI

Serves as General Manager and Chef Sommelier at the two-Michelin-star restaurant.
· Appointed Chevalier of Champagne
· Taster for wine specialty magazines
· Active in training and developing the next generation as a lecturer at vocational schools and other institutions

Kenta Takahashi
Founder, OMAKASE

After graduating from the Faculty of Economics at Keio University, he joined McKinsey & Company in 2010, where he worked on projects involving marketing analytics and M&A due diligence. Starting in September 2012, he joined the private equity firm MBK Partners, where he was involved in investment projects for Komeda Coffee, TASAKI, Universal Studios Japan, and Godiva. In 2022, he began pursuing individual investment activities in earnest and became the 100% shareholder and a director of Happies Inc. in the same year. He is also known as a founding shareholder of the restaurant reservation service OMAKASE. In 2024, he co-founded Boost Capital, where he currently serves as Director and Partner. In May 2025, he earned his Master of Business Administration (MBA) from the Massachusetts Institute of Technology (MIT).

Brand History

Fine Dining Restaurants Increasingly Choose to Elevate Their Customer Experience With ROCOCO

Jan. 2017	The establishment of Maison Rococo Corporation.
Mar. 2018	Launch of "ROCOCO Tokyo", Japan's first luxury beer, in select fine dining restaurants and luxury hotels and ryokan in Japan. ROCOCO is the only beer created specifically to enhance the fine dining experience.
Dec. 2020	CEO Yohay Wakabayashi publishes his first book: "Changing Japan with Luxury Beer: The Story of how we sold our Beer in Over 100 Michelin Starred Restaurants in Japan Within One Year from Launch."
Jan. 2021	Appearance on the famous TBS TV program "Gacchiri Monday!"
Jul. 2022	ROCOCO Tokyo launches in select fine dining restaurants in Singapore, marking the first time it is available outside of Japan.
Dec. 2022	Launch of our original luxury beer glass, the "ROCOCO Tokyo GLASS."
Nov. 2023	ROCOCO Tokyo launches in Taiwan.
Apr. 2024	ROCOCO becomes the only beer offered at the bar counter of the ANA SUITE LOUNGE, Haneda Airport's International Terminal 2.
Jan. 2025	ROCOCO is now served in over 1,000 fine dining restaurants, luxury hotels and ryokan in all 47 prefectures.

An Exciting Future
We are particularly proud of showcasing Japan's leadership in beverage and contributing to Japan's fine dining culture which we view as the best expression of Japan's values and culture.
We hope you decide to join us to design an even more exciting future for fine dining.

Company Name	Maison ROCOCO Corporation
Representative Director	Yohay Wakabayashi
Established	January 2017
Head Office	Daiwa Harumi Building 2F WeWork, 3-10-1 Harumi, Chuo-ku, Tokyo 104-0053
Business	Planning, development, and sales of Japan's first luxury beer, "ROCOCO Tokyo"
Banking Partner	Sumitomo Mitsui Banking Corporation, Ginza Branch

COMPANYThe Only Beer in Japan Created Specifically for Fine Dining