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STORYBecoming Japan's First Luxury Beer

While dining at a restaurant one day, the thought arose: "Even in fine dining establishments, surely there are guests who would prefer beer over champagne or wine. If so, shouldn't there be an exceptional beer worthy of such an occasion?" This simple question gave birth to ROCOCO. The idea that creating a beer befitting the prestige of Japan's finest restaurants could contribute to Japan's exceptional food culture led to the new concept of a luxury beer — something Japan had never seen before.

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STORY

PRODUCTJapan's First Luxury Beer Born from
the Spirit of Minimalism:
"ROCOCO Tokyo"

PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo

RECIPE
A "Brewing Philosophy of Beauty" Guided by Minimalism

ROCOCO was created with the goal of becoming "that special glass" — one that perfectly complements Japan's fine dining culture. The development process began by listening carefully to chefs, sommeliers, and guests at leading Tokyo restaurants. Every aspect was analyzed — from flavor and the presence the beer carries during a meal, to its lingering finish and visual impression — ultimately shaping the brewing philosophy that defines ROCOCO.

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NAMING & DESIGN
Aspiring to Build a Brand Rooted in Fine Dining Culture

France has demonstrated that investing in luxury brands deeply tied to culture brings great benefit to the entire nation. ROCOCO likewise aspires to grow as a brand rooted in Japanese culture, following the same path.

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PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo

ROCOCO GLASSJapan's Most Elegant Beer Glass: "ROCOCO Tokyo GLASS"

  • ROCOCO GLASS Japan's Most Elegant Beer Glass: ROCOCO Tokyo GLASS
  • ROCOCO GLASS Japan's Most Elegant Beer Glass: ROCOCO Tokyo GLASS
  • ROCOCO GLASS Japan's Most Elegant Beer Glass: ROCOCO Tokyo GLASS
PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo

This luxury beer glass was realized in collaboration with Kimura Glass to create the most elegant beer glass in Japan. Crafted by master glassblowers in Europe (Slovakia), it is a beautifully delicate handmade glass featuring an elegantly elongated stem and an exceptionally thin, refined rim. The beautiful bowl shape, adorned with ROCOCO's iconic circle element, further enhances ROCOCO's fresh and fruity aroma.

ROCOCO GLASS Japan's Most Elegant Beer Glass: ROCOCO Tokyo GLASS ROCOCO GLASS Japan's Most Elegant Beer Glass: ROCOCO Tokyo GLASS
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GIFTINGROCOCO's Special Gift for
the Perfect Present for Someone Special

Choosing the perfect gift for someone special can be quite a challenge.
You want to give something wonderful, something that stands apart from the ordinary. In moments like these, why not consider a ROCOCO gift box — each one carefully handcrafted in keeping with Japan's gifting tradition, nestled in a wooden box? Those who love food culture and fine beverages are sure to be delighted by this truly special gift.
ROCOCO gift boxes are available in two styles: a formal wooden box and a modern, stylish paper gift box.

  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
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PARTNERSA Trusted Brand —
What Lies Behind It

PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo

RESTAURANTS

It is the dialogue with chefs and sommeliers who share our vision that has guided the ROCOCO story to where it is today.
Going forward, ROCOCO will continue to resonate with the sensibilities of culinary professionals, creating new value in the fine dining experience.

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ANA SUITE LOUNGE

ROCOCO is the only beer served at the bar counter of the "ANA SUITE LOUNGE," ANA's premier lounge at Haneda Airport's Terminal 2 International.
Enjoy a graceful moment before your flight with ROCOCO.

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  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
  • GIFTING Japan's First Luxury Beer Born from the Spirit of Minimalism: ROCOCO Tokyo
PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo

INTERNATIONAL

ROCOCO is now available at Michelin-starred restaurants and luxury hotels across Asia, including Singapore and Taiwan.
We will continue to expand into new countries and markets as we advance our global presence.

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RESTAURANT INTERVIEWSIntroducing Some of Japan's
Most Celebrated Restaurants —
ROCOCO Tokyo Partner Restaurants

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The Michelin Guide's star ratings serve as a trusted benchmark for restaurants that promise exceptional cuisine and atmosphere, drawing the attention of food lovers worldwide. And the city with the most Michelin-starred restaurants in the world is, in fact, Tokyo. This remarkable fact became a key inspiration for the birth of ROCOCO, which is now enjoyed at a growing number of Japan's finest dining establishments.
Here, we speak with the chefs, sommeliers, and owners of our partner restaurants — a gesture of deep respect. The joy of pairing ROCOCO with the finest dishes is explored through the perspective of culinary professionals at the forefront of their field.

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MEDIA

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BOOK
"Changing Japan with a Premium Beer" — The Story Behind the Birth of ROCOCO is Now a Book!

The idea behind ROCOCO began with a casual comment: "Why is it embarrassing to order beer at a fine restaurant?" The book candidly shares the know-how the founding team gained in the process of building a business from a small idea and achieving success. It also features thoughtful interviews with some of Japan's most celebrated chefs who have earned Michelin stars. Be sure to discover the story of ROCOCO's dream becoming reality.

PRODUCT Japan's First Luxury Beer Realized by ROCOCO Tokyo
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INSTAGRAM

The "ROCOCO JOURNAL" will continue to share stories about celebrated restaurants, as well as the passions and untold stories of the chefs and sommeliers who lead them. Partner restaurant updates are also regularly posted on the official Instagram account (@rococotokyo), so please follow along.