The Ultimate Luxury Beer — For Gifting or Savoring at Home.

Japan's first luxury beer, "ROCOCO Tokyo,"
chosen by over 100 Michelin-starred restaurants within just one year of launch.

ROCOCO was born from a desire to contribute to Japan's exceptional fine dining culture
— to create the most elegant beer worthy of the world's finest restaurants.
Praised by leading chefs and sommeliers for its uncompromising quality and taste,
ROCOCO is cherished by those who seek a truly luxurious experience.

We invite you to enjoy this extraordinary beer in the comfort of your own home,
or give it as a gift to someone truly special.

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*ROCOCO is not available in convenience stores, supermarkets, liquor stores, department stores, or any general retail.

Japan's First Luxury Beer,
Loved by Leading Chefs and Sommeliers

Brewed in Shizuoka using only the finest natural ingredients and pure spring water from Mount Fuji,
ROCOCO is characterized by an absence of bitterness
and a smooth, delicate texture with a fragrant aroma reminiscent of fine white wine.

Its refined taste complements even the most delicate and complex dishes
— something that conventional beers have struggled to achieve — making it the ideal pairing for fine cuisine.

Served in an elegant white wine glass, savor the rich aroma and exquisite taste of ROCOCO
and let it become the crowning touch of your most special moments.

Chosen by Over 100 Michelin-Starred Restaurants

Within just one year of its 2018 launch, ROCOCO was selected by over 100 Michelin-starred fine dining establishments across Japan.

The Only Beer Served at the
ANA SUITE LOUNGE Bar Counter

Since April 2024, ROCOCO has been the only beer served at the bar counter of the ANA SUITE LOUNGE — ANA's premier lounge at Haneda Airport's International Terminal 2 — known for its strict standards and outstanding service.

Captivating Gourmets Around the World

Following its debut at Michelin-starred restaurants in Singapore, ROCOCO has expanded to Michelin-starred restaurants in Taiwan as well.
We will continue to grow our international presence in new markets worldwide.

A Gift That Goes Beyond the Ordinary —
Something Truly Special for Someone You Care About

ROCOCO offers two gift box options to suit every occasion.

For a truly memorable gift, choose from ROCOCO's formal wooden box
or the sleek and modern rigid gift box.

Each is carefully packed to deliver a wonderful surprise to the recipient.

Wooden Gift Box

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A formal wooden box, handcrafted by skilled artisans, honoring the tradition of Japanese gift-giving.
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Debossed circle elements add a sense of occasion, and the bottle rests securely in white cushioning that embodies the world of ROCOCO.
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Recommended for those who value simplicity and elegance.

Choose the Wooden Box as a Gift

Rigid Gift Box

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A modern, stylish rigid box in crisp white, featuring the circle motif and logo in silver hot stamping.
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Open the lid to reveal the white-labelled bottle set against a striking black cushion interior.
●
Its sleek design makes it a gift that appeals to a wide range of recipients.

Choose the Rigid Box as a Gift

The ROCOCO Gift Set —
Designed to Create a Truly Special Experience

Every gift box purchase includes a high-quality original gift bag
along with the "ROCOCO JOURNAL" — our original magazine featuring
ROCOCO's story, brand information, and exclusive behind-the-scenes interviews with our partner restaurants.

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ROCOCO now offers original gift cards as a new alternative to traditional gift wrapping.
Choose from three year-round designs (two noshi styles and a birthday design),
as well as seasonal designs for occasions such as Christmas and Valentine's Day, available at the appropriate times of year.
Find the card that best suits the recipient and the occasion.

Japan's Most Elegant Beer Glass:
"ROCOCO Tokyo GLASS"

For those seeking the ultimate experience,
the dedicated "ROCOCO Tokyo GLASS" is also available.

Developed in collaboration with Kimura Glassware, this glass features
a delicate, handmade rim crafted by European master glassblowers,
and a beautifully slender, elongated stem.

Its elegant bowl, adorned with ROCOCO's signature circle motif, is purpose-built
to highlight the fresh and fruity aroma that defines ROCOCO.

Add it to your relaxing moments at home or include it as part of a gift
to elevate the experience into something truly luxurious.

Purchase the Glass Here

Fine Dining Leaders Choose ROCOCO.
Hear What They Are Saying

Japan is home to some of the world's finest restaurants, drawing guests from around the globe in search of exceptional dining experiences.
Tokyo, in particular, is widely celebrated as one of the world's greatest culinary capitals.

ROCOCO was created to complement this refined Japanese food culture and its delicate cuisine,
and is now enjoyed at fine dining establishments across the country.

We are grateful to have received many wonderful words of praise from our partner restaurants.

"I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed." Modern French 'HOMMAGE' 1 Michelin Star Owner-Chef, Noboru Arai	"ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it." Sushi 'Nishiazabu Taku' 1 Michelin Star Owner, Mayumi Nagata
"I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer." Japanese Cuisine 'KUTAN' 2 Michelin Stars Owner, Kotaro Nakajima	"Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design." Japanese Cuisine 'Towa' 1 Michelin Star Head Chef, Takaaki Tokuyasu
"The reason I chose ROCOCO is that it felt like so much more than just a casual beer to quench your thirst. The concept of positioning it as an apéritif, on the same level as champagne, resonated with me — and so did the taste." Modern French 'Crony' 2 Michelin Stars Recipient of the Asia's Best Sommelier Award Owner-Sommelier, Kazuki Ozawa	"ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo." Modern French 'NéMo' 1 Michelin Star Owner-Chef, Kenichi Nemoto

"I used to dislike beer, but the moment I tasted ROCOCO for the first time, I thought to myself 'this is delicious!' And since then, my perception of beer has completely changed."

Modern French 'HOMMAGE'
1 Michelin Star
Owner-Chef, Noboru Arai

"ROCOCO doesn't overpower the food but still has a strong presence and perfect portion size, so I recommend it."

Sushi 'Nishiazabu Taku'
1 Michelin Star
Owner, Mayumi Nagata

"I chose ROCOCO simply because it tastes truly delicious. Its clean flavor pairs well with savory dishes like fried chicken wings and salty dishes such as caviar. The fruity smoothness makes it popular even among those who usually dislike beer."

Japanese Cuisine 'KUTAN'
2 Michelin Stars
Owner, Kotaro Nakajima

"Recently, customers have said things like 'I know this! I want to drink it!' and praised the cute bottle and logo design."

Japanese Cuisine 'Towa'
1 Michelin Star
Head Chef, Takaaki Tokuyasu

"The reason I chose ROCOCO is that it felt like so much more than just a casual beer to quench your thirst. The concept of positioning it as an apéritif, on the same level as champagne, resonated with me — and so did the taste."

Modern French 'Crony'
2 Michelin Stars
Recipient of the Asia's Best Sommelier Award
Owner-Sommelier, Kazuki Ozawa

"ROCOCO is a luxury beer that is fresh and fruity. Its texture and flavor are delicate and soft. Despite being elegant, its charming appearance makes it approachable, which perfectly fits the concept of our restaurant NéMo."

Modern French 'NéMo'
1 Michelin Star
Owner-Chef, Kenichi Nemoto

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The Finest Luxury, at Home.
A Gift of Exquisite Moments.

For a special gift, or a moment of quiet indulgence at home.
Discover the extraordinary luxury experience that only ROCOCO can offer.

Shop Now

*ROCOCO is not available in convenience stores, supermarkets, liquor stores, department stores, or any general retail.

INSTAGRAM

Our official Instagram account (@rococotokyo) features the latest updates from ROCOCO partner restaurants
across Japan, brought to life through beautiful photography and video.

Frequently Asked Questions

What is the shelf life of ROCOCO?

A

Typically about 6 months from delivery. As ROCOCO is an unfiltered, unpasteurized draft beer, please keep it refrigerated at all times.

Do you offer noshi (gift label) or gift wrapping?

A

ROCOCO offers original gift cards (¥500) as a new alternative to traditional gift wrapping.
If you would like a noshi-style card, please select either the "Noshi Card (Bow-Tie Type)" or "Noshi Card (Plum-Knot Type)" from the product listing.
*Please order one gift card per product, as a separate item alongside your order.

What payment methods are available?

A

We accept a wide range of payment methods, including credit cards and bank transfers. Please check our online shop for full details.

Is delivery refrigerated?

A

Yes, all orders are delivered via chilled courier. We also pack orders carefully to protect against vibration and impact, so you can rest assured of the quality upon arrival.

Can I purchase the glass on its own?

A

Yes, the glass is available for individual purchase. However, as it is produced in limited quantities, stock may not always be available. Please check the product page for current availability.

The Taste of Refined Elegance, at Home.
The Perfect Gift for Someone Special.

Japan's First Luxury Beer,
Loved by Leading Chefs and Sommeliers

Chosen by Over 100 Michelin-Starred Restaurants